Conferencing for the cool kids

For the kids of today, attending a trade show or family fun day may not seem like the in thing to do let alone be seen at. But the conferencing and event industry in Joburg has certainly upped its game when it comes to attracting younger crowds. From free WIFI and gin bars to the right celebs, knowing what your audience wants and giving it to them will go a long way in getting the Superga wearing peeps through the door.  Get the basics right – duh  Millennials and Gen Z are notoriously judgmental and unforgiving......

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