Cell C launch ‘black’ – an entertainment platform with a difference

Cell C launch 'black' - an entertainment platform with a difference

It is what you have been waiting for, Hello Joburgers! Cell C have just launched a brand new innovative entertainment platform that is flexible, affordable and brings everything together in one place: sports, kids entertainment, video-on-demand and live TV. black is that platform.

black brings consumers a full 360-entertainment experience from video-on-demand through to live TV streaming, catering for both the local market, and those that enjoy international content. It will include live streaming of five top European football club channels, and services like sports betting and hotel bookings. black is an interactive ecosystem that will give customers an array of choice in a single environment; they won’t need to go anywhere else for content.

black is being brought to consumers as a new separate division within Cell C which is focused on delivering entertainment and content. However, it is network agnostic; meaning it will be available to any consumer with an internet connection from as little as R5 a day.

“Cell C is a business that constantly pushes the bar by bringing to customers the services they want at an incredibly affordable price. Content services around the world are growing as fast as mobile did in its early days and true to Cell C’s form we are embracing content by bringing black to South Africans,” says Cell C CEO Jose Dos Santos.

Around the world, on-demand content is growing at incredible rates with international research from Nielson showing that almost two-thirds of the global population watching some form of on-demand content. “In comparison, the same content is only being served to one-fifth of African viewers. We know that the pricing and flexibility of black will change that,” says Dos Santos.

black offers many features, including parental control so kids can watch in a secure and controlled environment, scheduled downloads to save on data costs, recommendations based on total family viewing, up to 48 hours look-back on BTV channels so that customer can catch-up on what they have missed, rent or buy a movie without subscribing to a contract giving easy access, flexible packages and access to up to 5 devices, two of which can be watched simultaneously.


Cell C looking to the future…

“This is just the start of what we will bring to the South African market, you’ll have to wait and see what we do next, but I can tell you this much, we will constantly strive to disrupt the market,” says Dos Santos.

Find out more here…

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Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city!

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