#HelloRecommends Racing. It’s a Rush
Nothing can beat a day at the races and we recently hosted a group of VIP bloggers to an amazing experience alongside the team from Racing. It’s A Rush in their beautifully appointed Members Only Lounge, located at Turffontein Racecourse.
The main objective for Racing. It’s A Rush is to bring the ‘Sport of Kings’ back to the forefront of the lifestyle and entertainment industries. The goal is to reinvigorate the sport and bring back the glamour, thrill and excitement of horse racing. The brand itself is fresh, inspired and exciting and is discovering, attracting and engaging with a new generation of horse racing enthusiasts.
The idea that they are promoting, is to expose the younger generation to several facets – the rush of racing as well as the fashion and the fun that comes with a day at the races. Using an interactive website and an ever-increasing social media presence, a new wave of followers are being taught the intricacies of a sport that carries a proud history and is unearthing a new wave of talent.
Part of their journey includes removing stigmas, educating a new, expanding audience and promoting a number of event experiences across South Africa.
The lounge is beautifully decorated and offers not only the best views over Johannesburg, but also of all the races, and with its own private bar, restaurant and betting facilities, it certainly shows that racing is a popular and classy affair.
We were treated to an amazing day, with our own private seating area, a delicious floating canape menu and Jameson’s whisky joined us for an interesting and interactive tasting of a variety of their offerings. Guests were dressed to the nines in bowties and fascinators, as the lounge does have a strict dress code and a great amount of fun was had trying to choose which horse to place money on (always go with a cool name, seems to be the consensus).
A short lesson on the history of horse racing followed, and then we were privileged to take a tour of the racecourse, and watch the horses in the parade ring, as well as watching a race from the side of the track – which is certainly a once in a lifetime experience that will never be forgotten.
If you are looking for a fun day out – make sure to head over to the Racing. It’s a Rush lounge at Turffontein racecourse, you will love every minute! For more information on upcoming events visit www.itsarush.co.za or follow them on social media Facebook, Instagram and Twitter or join us on www.hellojoburg.co.za
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