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Exciting news has hit SA shores – Ndalo Pictures and Mzansi Magic have announced that a local version of Project Runway is about to grace South African television screens. Excited much? Heck…yes!!
Ndalo Pictures has successfully secured the rights to produce Project Runway South Africa and right now, there’s a heady flurry of pre-production activity on the go as they and their production partners Rapid Blue, gear up to bring the first local version of the series to Mzansi Magic on DStv in July this year; in association with 4th Street Wines, Edgars, TRESemmé, Menlyn Park Shopping Centre and Lexus.
The focus of the hit US reality television series is to give aspiring fashion designers a chance to compete for a big break into the industry – and now in it’s 17th season in the United States, Lifetime’s Project Runway has become an international sensation.
The fashion design contestants compete with each other to create garments restricted by time, materials, and theme. Designs are judged by a panel, and designers are eliminated until the few left standing prepare a complete fashion collection for New York Fashion Week, which determines the winner.
“South Africa has impressive design talent that is absolutely ready for an international show like this,” says Khanyi Dhlomo head of Ndalo Group. “It’s engaging, informative, enlightening and entertaining. It’s about talent, about mentorship, opportunity, and pushing creativity past all boundaries … we’re incredibly proud to be able to bring this show to our shores.”
In the South African version, the finalists will find themselves preparing for the 2019 Paris Fashion Week in February 2019. With 4th StreetWines as the headline sponsor, Edgars will be sponsoring apparel and beauty, TRESemmé the official hair care sponsor for Project Runway South Africa, Menlyn Park Shopping Centre the venue, and Lexus to be the exclusive luxury auto marketing partner.
“Project Runway has done well internationally. We are excited to have the local version on Mzansi Magic. As a channel we have successfully introduced scripted content and reality formats into the market. Project Runway SA will add value and variety to our content proposition.” says Reneilwe Sema, Director of Local Entertainment Channels at M-Net.
It’s all systems go … so if you’re dreaming about a big break in fashion design and you can sew up a creative storm, make sure you enter – so stay tuned for call to entry details on the 26th February 2018.
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