Dining Out

A space for business people and breakfast buddies

March 8, 2019, Author: Hello Joburg

Sitting right on the corner of 12th Street and 4th Avenue in Parkhurst’s competitive restaurant hubBloom definitely means business.  

True to the words corner café, Bloom is a space for entrepreneurs, business people and breakfast buddies alike. With a yellow bicycle parked in front, it’s clear that they like to mix business with pleasure. It is a laid-back environment; the perfect space for creatives and freelancers to do their thing. Breakfast is served all day long, which is one of our favourite things about Bloom. Plus, they have partnered with FATHER Coffee, a definite perk. 


The café is a mix of old and new. Vintage, wooden floors are complemented by a modern, marble coffee station and blue and white tables and chairs. Even though the café has only been around for just over a month, they’ve already nestled themselves into the heart of Parkhurst and their loyal and regular patrons. Not only do they serve the entrepreneurial crowd,  but they train them too. The baristas behind the marble bar are all part of a 12-month programme that teaches them about coffee-making and entrepreneurshipThe programme touches on topics like finance too.  


At the back of Bloom, there are a couple smallish boardrooms that can be booked for free. Its ideal for more private brainstorming sessions or meetings and in a quirky environment like this, it’s sure to get the creative juices flowing. 

The menu is fresh and pretty affordable, with the Bloom breakfast costing a manageable R55 and since it goes towards the empowerment of people passionate about coffee, we don’t mind adding a generous tip.  

Many have tried and failed at similar concepts, but somehow Bloom has found a way to incorporate proper service delivery and good coffee with a fresh, creative and uplifting way to empower people with passion.  


Hats off to you, team Bloom! 

Shop 10, Sunlight Court, 34 4th Avenue, Parkhurst, 2193 

010 596 8570 


Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city!

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