Blog

Arts and Culture, City Guide

Ballantine’s Beat of Africa – the heartbeat of a nation

Feb 20, 2017, Author: Hello Joburg

If Africa were a music album, what would it sound like? What sounds do we as a nation make, the beats and rhythms of it’s people, of course!

Ballantine’s Scotch Whisky has partnered with the SAMA-winning, platinum-selling duo Black Motion, to find the sounds that make South Africa – and Africa – unique. They will collect, curate and collaborate, using those everyday sounds, rhythms and beats to co-create one incomparable album: the Ballantine’s Beat of Africa.

Music is the heartbeat of Africa. It inspires us, moves us and brings us together. The partnership between Ballantine’s and Black Motion is rooted in authenticity and music; the belief that staying true to what you believe in produces results beyond expectation. The Beat of Africa will echo this ethos by creating an album that is distinctly unique; the product of country and continent-wide sharing, collaboration and a common love of African-inspired music.

Ballantine’s Beat of Africa will be an epic six-month campaign across five countries – South Africa, Angola, Cameroon, Zambia and Mozambique with local ambassadors at the helm for each.

The campaign begins with your submissions. Everyone is encouraged to share the sounds, rhythms and beats you feel define your nation and make it home.

Find out how to submit your sounds here or get engaged on Facebook, Twitter or Instagram with #BeatOfAfrica. Every submission stands a chance to win an all-expenses paid, VIP trip for two to the Beat of Africa album launch party in Johannesburg later in the year.

In the coming weeks, Beat of Africa will move into the sound selection phase. Local Ballantine’s ambassadors in each country will spend time choosing the best sounds to create a track that captures the beat of their nation. From there comes the production process which will see the Ballantine’s ambassadors mixing the everyday sounds to capture the pure passion and raw talent in studio and co-create a one-of-a-kind album – the Ballantine’s Beat of Africa. More updates will be available as the campaign rolls out.

Stay close to Ballantine’s and Black Motion as they document the journey – the highs and lows – of producing the continent’s first Ballantine’s Beat of Africa, via:

FB: BallantinesSA
I: @ballantinessa
T: BallantinesSA

Spread the love
  •  
  •  
  •  
  •  
  •  
  •  

comments (1)