Get ready to rock, Joburg - The Music Run™ by Old Mutual, the ultimate 5km…
Think of thousands of guys running through the streets in their purple speedos, you would likely hoot and shout to encourage them, while thinking “What on earth are these crazy guys up to?”
It’s that time of year again – South Africa’s biggest gathering of Speedo-clad men will see men dedicate their run to loved ones affected by male cancers – The Hollard Daredevil Run.
The first run in 2009 was literally just one man, in a speedo, running through Friday afternoon rush hour traffic to try and create awareness about the cause – now 9 years later, Joburg’s finest are dusting off their running shoes, and getting ready to give the city’s residents their annual splash of purple pride on Friday, 16 March 2018!
The five-kilometre Run sees men of all ages, races, shapes and sizes take to the streets during peak hour traffic, wearing nothing but purple Speedos and a whole lot of purple pride to raise awareness of male cancers.
The Hollard Daredevil Run has been a highlight on the South African social calendar since 2009, attracting thousands of brave men from all walks of life to do their part and help ‘run cancer outta town’. The event challenges Daredevils from Johannesburg, Cape Town and Durban to show some skin for a good cause at 15h00 sharp, with Bloemfontein and Mbombela starting a little later at 17h00.
The theme for the 2018 Hollard Daredevil Run is #DaredevilDedication, as Hollard calls on all Daredevils to dedicate their run to someone they know or love who has been affected by cancer. Runners can share their dedications on signboards, or even write them on themselves, seeing as there will be so much skin on show!
“I think we can all agree that cancer is a massive ball ache, and that more needs to be done to raise awareness and encourage more men to get tested before it’s too late,” says Warwick Bloom, Group Communications Manager at Hollard. “The Hollard Daredevil Run is unique in its playful approach to cancer awareness. We believe that uniting men in a light-hearted manner allows them to participate and relate to the cause. We want to educate and encourage open conversations, support for survivors, and, ultimately, regular testing to save more lives.”
The fun Run will start at Zoo Lake, on the corner of Lower Park Drive and Prince of Wales Road in Parkwood, Johannesburg, and ends at the Zoo Lake Sport Club, leading runners and walkers through some of the most beautiful parts of the ‘Parks’ suburbs.
Proceeds from the Run will be donated to the Cancer Association of South Africa (CANSA) and the Prostate Cancer Association of South Africa to help fund cancer awareness programmes and testing across the country.
In 2016, funds from the Hollard Daredevil Run were used to introduce the MANVan, a mobile cancer screening station providing free health checks, as well as cancer awareness and support programmes. In that year alone, the MANVan initiative reached and screened an impressive total of 7,924 men throughout the country.
While the Hollard Daredevil Run takes a light-hearted approach to educating South Africans about cancer, the reality of this devastating disease is no joke.
According to research from the National Cancer Registry, one in 18 men is at risk of developing prostate cancer in their lifetime – and prostate cancer is the most commonly diagnosed cancer in men over the age of 50 – but doctors recommend that ALL men – regardless of their ethnicity, fitness level or medical background – start getting tested when they turn 40.
While cases of testicular cancer in South Africa are rare, it is still the most commonly diagnosed type of cancer in men between the ages of 15 and 39. These stats are enough to scare the pants off most people, but the Hollard Daredevil Run reinforces the message that early detection is the best way to improve a patient’s chances of survival and, most importantly, that cancer is not always a death sentence (e.g. when detected early, over 90% of testicular cancer patients can be cured in just one treatment).
Men of any age are invited to participate in the Run, and loved ones are welcome to cheer from the sidelines, or donate to the cause – right here…
Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city!