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First Diamonds release exquisite African Earth Collection

Sep 19, 2017, Author: Hello Joburg

One of our fave most acclaimed diamond merchant and boutique jewellery studio, First Diamonds are celebrating the vibrant colours of Africa with the launch of its exclusive new range: the African Earth Collection – and we just cannot get enough, Hello Joburgers!

The African Earth Collection marks an impressive new addition to First Diamonds’ world-class portfolio of bespoke diamond jewellery, presenting a limited selection of unique pieces that celebrate the vivacious fancy-colour diamonds unearthed from African soils.

“South Africa is famous worldwide for the quality and diversity of its diamonds, and with the African Earth Collection we wanted to create a range of bespoke jewellery that is inspired by the vibrant tones of the African continent,” explains Heidi Wahl, Brand and Marketing Manager for First Diamonds.

For the African Earth Collection, First Diamonds chose to work with the remarkable array of fancy-colour diamonds, their auburn, yellow and gold hues echoing the rolling savannah grasslands, dramatic landscapes and dazzling sunshine of Africa. The considered use of yellow, rose and white gold further enhances the beauty of each stone and echoes the vitality of the continent.

But it is the diamonds that are the star of the exclusive African Earth Collection; the distinctive structure and colour of each stone guiding the First Diamonds designers in creating this extremely limited range of sought-after jewellery pieces. With each item built around a unique and irreplaceable fancy-colour diamond, the pieces in the African Earth Collection also offer unmatched exclusivity.

“Quite simply, the stone makes the piece,” says Wahl. “The starting point for each and every item in the African Earth Collection is the diamond itself, and from there we design the jewellery to accentuate and enhance these remarkable stones.”

And it’s a meticulous process. From cutting and polishing the Diamond, hand sketch of the design, computer modelling and production, the journey from rough gemstone to eye-catching item of jewellery can take up to 10 months, an incredible investment of time, energy and passion from First Diamonds’ skilled team of diamond cutters, designers and goldsmith’s.

The passion and skill of the craftsmen in First Diamonds’ Cape Town diamond studio is also evident in the intricate designs of the African Earth Collection. In each piece a galaxy of smaller stones is meticulously arranged to enhance the stature of the signature diamond.

The remarkable pieces in the African Earth Collection offer absolute peace of mind when it comes to authenticity, integrity and sustainability. All gemstones used by First Diamonds – in both the African Earth Collection and other ranges – “are sourced direct from respected South African diamond mines in strict accordance with the Kimberley Process,” adds Wahl. Further, all diamonds are inspected and certified by the respected Gemological Institute of America (GIA).

The sparkling treasures of the African Earth Collection can be discovered at the elegant First Diamonds jewellery studio situated in the heart of cosmopolitan Cape Town. Consultations are strictly by appointment only.

A: 33 Bree Street, Cape Town

T: 021 419 9999

W: www.firstdiamonds.co.za

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