Growing up in Cape Town would certainly see you recalling the Adelphi Centre in Sea Point with fond memories, a hustle and a bustle of shoppers, especially over the festive season due to it’s proximity to the beautiful beach front.
As we know, a revamp is as good as anything, and The Adelphi Centre is currently being extensively renovated, and once complete will offer an ultra-luxurious galleria style shopping centre unlike any other seen on the Atlantic Seaboard or in Cape Town. It also gets a brand new name “ARTEM”!
This landmark building on Sea Point’s Main Road has been purchased by property developers Da’Realty, who have embarked on a lifestyle re-development project that will see the tired old centre being rejuvenated into a cosmopolitan galleria that combines art and shopping in a unique new retail experience.
Set for completion in February 2018, the new centre is named ARTEM, meaning “to conceal art in its original form” and will boast a mix of exclusive international retail brands, carefully selected boutiques and lifestyle shops, artisanal eateries as well as a prestigious curated Art Gallery – entitled Artem Gallery. This new gallery will serve to enhance and uplift the art scene in the vibrant and colourful inner city of Cape Town.
“Deriving inspiration from elements of nature and using Da’Realty’s signature details, we have challenged the artistic angle within the ARTEM development,” explains Ahsan Darvesh the president of Da’Realty.
“Hand crafted by artisans in Italy, a pure 18ct gold logo done in mosaics will present itself upon entry to ARTEM. All of the lighting is soft mood lighting which has been carefully designed to enhance the exclusive shopping ambience. The sanitary ware in the public restrooms is all solid brass and manufactured by artisans, as is the travertine marble – which is the same quality as used by 5 star hotels worldwide.” he adds.
The parking area at ARTEM, which features 150 parking bays, will undergo a special overhaul by brilliant up-and-coming township based street artists who have been commissioned to create “graffiti” art on all the walls.
“The idea is to also help promote the work of emerging artists in this beautiful new galleria. The ARTEM parking lot will serve as an exhibition space for these street artists whose art is woven into Cape Town’s landscape,” says Ahsan.
All of the retail and office space within ARTEM has been fully let and the tenant mix has been stringently assessed – with a unique mixture of offerings including the Da’Realty offices, Coco Safar restaurant/Coffee Roastery/ Rooibos Brewery/Gelato and Chocolates; Sorbet and Sorbet Man; Runners Rest; a boutique bakery; a lifestyle furniture and artisanal grocery store and a pet store from Belgium.
Other convenience tenants include Pick ‘n Pay, Spec-Savers; Clicks; Flight Centre; N.C Cellular; IT City; The Firm Slimming Centre; Cape Hearing Aids; and a physiotherapist amongst others.
For more information on Da’Realty visit www.darealty.com
Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city!