Orbit Gum has announced the introduction of a more sustainable and recyclable packaging for its…
Orbit Gum has donated a UJ Art installation following their introduction of a more sustainable and recyclable packaging for its product range – A change that formed part of Mars Incorporated’s global strategy – Sustainability in a Generation – to eliminate PVC from its packaging by 2020 and achieve 100 percent recyclable packaging by 2025.
Under the #JustOneThing banner, Orbit partnered with University of Johannesburg art students to create an art installation, which is a visual representation of a portion of the plastic waste Orbit have started removing by doing #JustOneThing for a greener earth. Following the brand’s collaboration with the University of Johannesburg art students, Orbit has committed to taking the proper measures to recycle the installation by donating the installation to Enviroserv, which will serve as a permanent feature until the materials start disintegrating.
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Once the disintegration process begins Enviroserv will ensure the tree will be disposed in an environmentally friendly manner and ensure it doesn’t contribute towards landfill. Enviroserv is one of South Africa’s largest waste management companies and as part of the brands vision to be the leaders in environmentally responsible waste management they are committed to offering effective and economically viable waste solutions solutions.
According to Enviroserv, The paper and packaging sector is more advanced than most in terms of its waste management practices. To some extent, this is because the materials involved are, often, less hazardous than those of other industries.
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Orbit Senior Brand Manager, Ashleigh Sanderson, says “Packaging plays an important role in protecting the integrity of ingredients and products in their journey from farms to the end consumer however we are also aware of the challenges we have with packaging materials. Through our Global Sustainable in a Generation Plan, we have committed to implementing recyclable packaging to our product range by 2025,” “We understand the importance of ensuring the projects we work on remain part of our overall plan to do #JustOneThing for a greener earth and this is why we have donated the installation to Enviroserv because as the leaders in waste management, we trust they will manage the recycling process efficiently and effectively while ensuring the contents aren’t contributed towards landfill once the recycling process begins,” she adds.
The Mars Sustainable in a Generation Plan addresses key areas of the United Nation’s Sustainable Development Goals and focuses on three key areas (strategies) — Healthy Planet, Thriving People and Nourishing Wellbeing.
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