Blog

Shopping

Orbit Gum has new recyclable packaging

Aug 5, 2019, Author: Hello Joburg

Orbit Gum has announced the introduction of a more sustainable and recyclable packaging for its product range.

The change forms part of Mars Incorporated’s global strategy – Sustainability in a Generation – to eliminate PVC from its packaging by 2020 and achieve 100 percent recyclable packaging by 2025.

READ MORE ON SHOPPING HERE.

To support these exciting changes and get South Africans involved in its journey towards sustainability, Orbit has also launched a Pledge to Plant campaign under the banner, #JustOneThing.

Orbit hosted a pledge pod at Wits Main Campus on Friday and for every 10 fans who pledged their support for the campaign, Orbit made a donation to Greenpop, a non-profit organisation that focuses on enviro-education and physical tree planting.

READ MORE ON HEALTH HERE.

To create additional awareness around the campaign, Orbit has partnered with University of Johannesburg art students to create an art installation, which will live at The Marc in Sandton for two weeks between 31 July and 14 August 2019.

The art installation is a visual representation of a portion of the plastic waste Orbit have started removing by doing #JustOneThing. Orbit Senior Brand Manager, Ashleigh Sanderson,says packaging plays an important role in protecting the integrity of ingredients and products in their journey from farms to the end consumer.

READ MORE ON BEAUTY HERE.

Spread the love
  •  
  •  
  •  
  •  
  •  
  •