Fashion, Shopping

Poetry’s SS19 collection evokes the joy of the journey

Oct 16, 2019, Author: Hello Joburg

Morning breaks golden, the light of dawn scattering to splendid splinters on cobbled walkways through gently waving palm fronds on a faraway shore. A linen tablecloth flutters in the salt-fragrant breeze and the smell of freshly cut fruit lingers on sun-kissed fingers that pull on sandals and shrug on a whisper of a dress before heading out into a day that can only bring joy, contentment and the thrill of discovery. This is summer. This is bliss.


Inspired by the notion of romantic sojourns to distant shores, the Poetry SS19/20 range draws on the joy of the journey and the sense of contentment that underpins open-ended adventures into the beautiful unknown. Available in stores and online from October, this year’s collection is a celebration of femininity in all its shapes and forms, and an invitation to dress the dream as you set off to discover the road less travelled.

Relaxed sophistication & contemporary easy-wearing silhouettes

The Poetry SS19/20 range features a variety of contemporary classics and updated favourites in alluring hues of beguiling green, crisp white and summer brights, offset by earthy tones of rust, ochre and pumpkin. Silhouettes are oversized and easy wearing, lending itself to a season of laid-back contentment.

Maxi dresses sweep in with dramatic hems, voluminous sleeves and tiered silhouettes; while jumpsuits relax into effortless ensembles in breathable, natural fabrics that drape with unfettered aplomb. Pleated maxis in tie-die and abstract prints ring in the dressy season with festive fanfare and structured cotton poplin fabrics create fresh new tier detail for that little something special.

This season’s must-have items include a cami blouse, pleated skirt and oversized, easy-wearing shirt that can be easily transformed into an evening look with a block heel and a pair of statement earrings. Layer on a lightweight linen-blend knit or blazer when the breeze gets a little fresh, or make a style statement with a lightweight bomber jacket that can be dressed up or down.

Top-to-toe dressing is a major talking point this summer, and the Poetry woman has plenty of options to make it work for her – from overall prints, to top-and-short sets and jackets with matching bottoms. Animal print is still very much front and centre, but similar to the winter season Poetry has interpreted this trend in an unexpected way, leaning towards a geometric feel in unusual colours.

Balmy days call for lingering beach sessions and the Poetry swimwear collection has been updated to fulfil your summer dreams. The updates include one-pieces with sewn-in cups for improved shape, a variety of bikinis, as well as this season’s hottest prints. Choose a kimono-shape coverup in a complimentary hue to complete your look and get ready for a picture-perfect outing.

Effortless top-to-toe styling inspiration & beach-ready accessories

As always, the daring lies in the detail, and this season the Poetry woman will be spoiled for choice when it comes to rounding off her look. Straw remains a huge trend, hair accessories go into overdrive, round organic shapes make for easy wearing and texture comes through across the range.

Heading out for a day of exploring? Load your adventuring essentials into a round leather bag, straw clutch, basket-weave leather bag, plaited cross-body leather satchel, or opt for a belt-bag that can be worn in three different ways. This season’s leather offering has been updated with fresh new textures and the straw collection has been extended to include cute clutches and new colours like rust, blush and soft ochre. Coral, yellow, sage and a touch of red also make an appearance along evergreen hues like tan, brown and black. Vegan leather bags sport fun prints on the inside for a quirky extra and trims like resin and wood provide added interest.


Long days of al fresco entertaining call for some extra cover, and this season’s hats are all about hand-made texture. The peak, visor, round floppy and classic fedora have all received the straw treatment, and an updated fedora has been adored with a gorgeous hand-embroidered floral design. Alternatively, dress your summertime locks with Alice bands in straw, cotton lace, an array of mixed prints and stunning colours, or opt for a fun hair clip, slide or a reimagined scrunchie with a pretty bow.

Versatile silk scarves are tailormade for adding a dash of romance to ponytails, bags, wrists (or waists!), and belts make a splash in straw, suede, and fashion colours, drawing the eye with delightful touches like round buckles and fringing. Straw has also made its way into the costume jewellery collection, along with beautiful natural stones, and beading that has filtered back in fresh new ways.

No matter where your far-flung adventures may take you this summer, there is a Poetry ensemble to match every occasion. Throw caution to the wind, embrace your innate wanderlust and discover new style shores as you chase ever more exiting horizons.


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