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Sandton City and SA Fashion Week partner to #CreateTomorrow for local designers

Jun 17, 2020, Author: Hello Joburg

Who would have thought that face masks would be the “it” item to own in 2020?

This unprecedented chapter is a game-changer, and its impact can be felt by everyone and everywhere. What we do know is that now more than ever we need to support each other – those we know and those we may never meet in person – as we begin to rebuild our new tomorrow together.

Just as this chapter began by asking us all to play our part, what’s next will be determined by how united, committed, compassionate, innovative and enterprising we choose to be.

This new normal means adjusting to new habits and ways of living.

In thinking about what’s next and how we evolve in order to thrive once again, Sandton City have launched a new initiative, #CreateTomorrow. Just like you, they understand the mammoth task at hand, and while things may look and feel unpredictable right now, impossible does not feature in our nation’s historical narrative. Our collective resilience has seen us rise again and again. And it begins again, right here, right now, as we all look to our new tomorrow as active, compassionate and innovative custodians.

Sandton City is taking this new normal, and turning it into fashion while contributing to local designers.

In collaboration with SA Fashion Week, Sandton City is proud to present MiMask, an exclusive range of face masks with a story of hope sewn between its seams.

Featuring masks by local designers Albertus, Gert-Johan Coetzee, Black Coffee, Ephymol, Kottin & Twille and Oh Sole, the exclusive range celebrates the brilliance, beauty and humanity that our local fashion industry possesses.

Designed and manufactured locally, employing the skills of local design talent, and supporting the entire fashion industry’s value chain, purchase your designer face mask at Sandton City today and help #CreateTomorrow.

By purchasing one of these designer masks, you are not only making a bold fashion statement, you are also providing a lifeline to local artisans, while funding the next generation of design talent, who will shape our future.

Be a part of our story.

* This copy was supplied by Sandton City.

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