With a campaign message of: “Be You. Be Youth", we had to showcase the new SODA BLOC exciting winter 2021 collection online and in-store.
Calling all the uber stylish, trendy kidlets. This brand is for you with casual everyday must-have sweaters to stylish puffers, this winter range makes all the awesome kids with big dreams even more awesome.
This campaign is extra special because the brand has teamed up with 4 remarkable children from across South Africa to tell their unique stories. The selected kids all have one thing in common: they have big dreams and they are not scared to challenge themselves.
Soda Bloc has generously given R5000 towards the kids future endeavors, to tell their stories, and to reach and inspire more kids around South Africa.
Now let's meet the kiddies:
1. Madison Wentzel (13)
SlimeByMaddy was a business idea that started in the Lockdown. Inspired by her surroundings with schools closing down and seeking day-to-day productivity she created a product that is accessible to kids in South Africa.
2. AK Nkosi (9)
Award-winning Hip Hop dancer Ak started his dancing journey at the tender age of 2 years old. Winning over SA audiences with his impressive talent.
3. Laena-Mae Turner (8)
Currently, Laena-Mae Turner is one of the youngest published authors in the country and is the youngest child globally to write and publish a book on the COVID-19 pandemic.
4. Sabreen Harnekar (12)
Sabreen started her charity called Paws Lead The Way. Her goal was to raise R5000 to sponsor a guide dog puppy for the South African Guide-Dogs Association for the Blind.