Black Friday is quite the occasion in the USA, but us South Africans are relative newcomers to this global shopping sales phenomenon. That said, we are quick learners here at Hello Joburg, and when it comes to shopping – well, nothing can really hold us back!
This year Black Friday falls on the 24th November, and we have already set this day aside to go shopping crazy, and get all those goodies we have had our eye on for ages!
We chatted to Klyne Maharaj, the Head of Brand at Superbalist.com about how best to “win” at Black Friday this year (yes, it’s all about winning!!) and by that we mean bagging the very best bargains and shopping smartly!
“The Black Friday sales were introduced to South Africa by online retailer Takealot.com and have quickly become a part of our local retail culture. At Superbalist, we’ve seen Black Friday sales grow 100% year-on-year and we fully expect the same for 2017” he says.
He says with a few pointers, South Africans can take even better advantage of the deals on offer than they already are. “And they can do so with the least amount of stress possible!”
Here Superbalist offers its top tips to help South Africans win at Black Friday 2017.
Do your homework
Get your hands on as many newsletters and flyers as you can. Like the Facebook pages and Twitter feeds of all your beloved retailers and monitor their bargains closely. From early November, retailers will start to release their Black Friday weekend specials. Start your plotting and planning as early as possible and draw up a plan of action.
Create a wishlist so you can checkout ASAP on the day
The prices may change on goods for Black Friday but the goods will already be there. Go online, create your wishlist in advance and then when the sale starts, quickly go to your list, see which items are marked down enough and press ‘checkout’ to beat your shopping competitors to the bargain!
Have a plan of action
Some of your purchases may be in the real world and some in cyber space. A good plan is to start with cyber space early and then head off to the physical shops once you’ve done the calm and peaceful online shopping. Chances are, once you’ve been involved in a three-person scrum over the last Christmas Turkey in the supermarket, you may only be capable of heading home and lying down…
Set your alarm for midnight
Most sales start as the clock strikes 12 so make sure you have data and your Wi-Fi isn’t past its cap. Get into bed early and set a few alarms. By the time the rest of the world wakes up you can have done your shopping and be catching some restful winks before heading to work.
Update your details
If you are shopping online, you won’t want to be messing around updating delivery or payment details as everyone around you is checking out what should have been your goods… It is worth logging into the sites you love before Black Friday and checking your details are 100% accurate.
Get the app
Download the app for your favourite online retailers early. This will allow you to browse much faster and they’ll also send you push notifications of the big discounts to look out for.
Check in advance if you can return your purchases
Most outlets, both online and physical, will accept returns for Black Friday purchases but this is not a guarantee. It is worth checking terms and conditions in advance to make sure that any purchases made ‘in the moment’ can be returned.
Set a budget
Decide ahead of time what you plan to spend on the Black Friday sales and stick to it. You could quickly find yourself shopping for Christmas 2018, 19 and 20 if you are not careful. Be responsible and remember that the expensive festive season is coming up so you’ll need a bit left over for this!
Find out more about Superbalist’s Black Friday sales on 24 November, visit www.superbalist.com/showdown
Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city!