Woodford Reserve’s Bourbon Trail: In search of SA’s best Old Fashioned + WIN a bottle of Woodford Distillers Select
Nov 19, 2019, Author: Hello Joburg
Hello Joburgers, did you know that Woodford Reserve’s, the world’s top-selling super-premium bourbon, is in search of South Africa’s best Old-Fashioned cocktail bar with the 5th annual Woodford Bourbon Trail campaign?
The Woodford Bourbon Trail will run for the month of November to celebrate the father of all cocktails. From 1-30 November over twenty participating bars and bartenders in Johannesburg, Cape Town and Durban will put down their cocktail shakers and pick up their mixing spoons to create their best rendition of an Old-Fashioned cocktail.
The final bar competition judging takes place this week with the expert assistance of South African Brand Mixologists Marson Strydom and Joshua Garthwaite, in Cape Town, Johannesburg and Durban.
The regional winners will go head to head in a national Woodford Bourbon Brawl finale event, hosted in Johannesburg at the end of November . “At the finale bar brawl, the most classic, innovative, original, premium or daringly different Old-Fashioned cocktails will be judged and see the winner taking home the National Old-Fashioned Bartender of the Year award,” says Marson Strydom, Brand Mixologist at Woodford Reserve.
He adds that in South Africa, the Woodford Bourbon Trail campaign will include an opportunity for consumers to join the journey. “Bourbon enthusiasts can go to any participating bar, get a map and join the Bourbon Trail and try out each of the venues Old Fashioned cocktails where the map will be stamped with an opportunity to discover where the spirit will take them.
Woodford Reserve is a super-premium, craft bourbon following the traditional method of distillation to produce bourbon of exceptional quality. The art of making fine bourbon first took place at Woodford Reserve in 1780, making the distillery one of Kentucky’s oldest and smallest today.
“Woodford is particularly suited to the Old Fashioned, a classic American bourbon cocktail steeped in history,” Strydom adds. “The recipe is said to have been invented by a bartender in 1881 in Louisville, Kentucky, in honour of a prominent bourbon distiller who brought it to the internationally acclaimed Waldolf-Astoria Hotel in New York City.”
“Bourbon has seen a boom in South Africa over the last few years and each year the competition continues to grow,” he adds. “Woodford Reserve is pioneering a new path for their beverages with the partnership with international Old-Fashioned Week and continues to grow from strength to strength.”
Awaken your senses and embark on a journey to discover the Woodford Bourbon Trail.
Participating bars in Johannesburg include: Epicure, Truffles on the Park, Saint, Marble, SinTax, Soul Cafe, Little Fox, Anti Social, Tonic and IShucked.
WIN a bottle of Woodford Distillers Select worth R400
What better way to celebrate the classic American cocktail than winning your very own bottle of Woodford Distiller Select worth R400?
*Hamper includes 1 x 750ml bottle of Woodford Reserve Distillers Select
How to enter
To stand a chance of winning, first make sure you’ve liked Hello Joburg Magazine and @woodfordreserve on Facebook. Then make sure you’re following @HelloJoburgMag on Instagram and Twitter as well as @woodfordreserve on Twitter. Also sign up for our weekly newsletter on our website homepage.
Then, fill out your details below and tell us where you can enjoy an Old Fashioned cocktail on the Woodford Bourbon Trail.
Make Your Own Woodford Old Fashioned:
Woodford is particularly suited to the Old Fashioned, a classic American bourbon cocktail steeped in history. The recipe is said to have been invented by a bartender in 1881 in Louisville, Kentucky, in honour of a prominent bourbon distiller who brought it to the internationally acclaimed Waldolf-Astoria Hotel in New York City.
Watch the video here to find out how to make your own Old Fashioned.
Ingredients Method
50 ml Woodford Reserve Distillers Select
1 tsp brown sugar
2 dashes bitters Add ingredients to a mixing glass. Add ice to mixing glass and serving glass. Stir ingredients for 30-40 secs.
Orange zest (for garnish) Strain into serving glass. Garnish with a lightly expressed orange peel.
Join in the conversation #WoodfordReserve #BourbonTrailSA or visit: https://www.woodfordreserve.com/
Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city!
